eComHD · Amazon listings

Listings worth cutting

Every eComHD child listing that did under $5,000 in the last 12 months. Scored so you can tell what's actually dead from the small stuff that still makes money. Listings already marked Discontinue are left out, so everything here is new. Each row shows its Master SKU.

Last 12 months Sep 2025 to Aug 2026 Seller ecomhd_us Level child ASIN, with Master SKU Leaves out 121 already marked Discontinue Data pulled 2026-09-02

Cutting by revenue alone doesn't work. Even after dropping the ones already marked Discontinue, 130 of 185 live listings did under $5k last year. That's 70% of the catalog, and most of them are just small, not dead.

Once you also check whether a listing still sells and whether it makes money, only 38 are worth cutting. They call for two different moves. A few whole product lines should go (every color dead, nothing left to keep). The rest are single colors to drop from lines you're keeping. Both lists are below.

How the under-$5k listings break down

plus the core you keep

Every under-$5k listing gets sorted by two questions: has it sold in the last 90 days, and did it make money over the year. That's enough to tell dead stock and money-losers apart from the small stuff that's fine to keep.

First Retire these product lines

These are whole product lines where every color left is dead or losing money. Nothing healthy is holding them up, so the parent listing and all its colors go together. Each card lists the ASINs and Master SKUs that go with it.

Then Cut these single colors

These are single dead or money-losing colors that sit under a product line you're keeping. Drop the color, keep the line. The Parent column shows which line each one belongs to. The ⚑ means Amazon fees weren't fully counted, so that profit number runs a little high. Use the buttons to switch between these, the retire list, and everything live.

By brand

how much under-$5k sits in each brand

The tassel earrings, as an example

your hunch, checked against the numbers

You figured the tassel earrings were dead. Half of them were, and those colors were already marked Discontinue, so they aren't even in this list. What's left is a line that still makes money: 12 colors, $23.7k in sales last year, $5.1k profit, with Yellow and Pink still selling right up to now. Only 3 of the survivors are worth cutting. That's the whole reason you cut by color, not by product.

Keep the line

$23.7k

12 colors, $5.1k profit. Yellow and Pink alone did $9.1k and are still selling.

Cut 3 colors

3 / 12

Green (dead), Pink Ombre and Hot Pink (losing money). The rest were already Discontinue.

Bottom line: cut 3 colors, keep the line.

How this was put together

What counts as a listing. One child ASIN, meaning a single color or size. Sales and profit are added up per ASIN over the last 365 days, pulled live from the eComHD database. Anything with zero sales in that window is treated as already gone and left out.
Master SKU. Each ASIN is matched to the internal Master SKU your team uses. 150 of the 185 have one; newer listings that aren't mapped yet show a dash.
Already Discontinue, left out. 121 live listings are already marked Discontinue and are excluded, so this is a list of new things to look at, not a rerun of calls you've already made.
Revenue is what customers paid at order time (cancellations removed). Profit is revenue minus product cost, ad spend, Amazon fees, refunds, and promos.
The tiers. Dead no sale in 90+ days. Losing money still selling but profit under $0. Barely moving under 50 units and under $75 profit. Small but fine small but still profitable. Keep over $5k.
Worth cutting = the first three tiers (38 listings). Dead plus Losing money (35) is the clear cut. Small-but-fine is the profitable tail, so leave it.
Line vs color. Listings are grouped by product line. A whole line is retired only when every color left in it is a cut (4 lines, 6 listings). If even one color is still healthy, only the dead colors get cut instead (32 listings). Lines that are quiet lately but carried by a strong color, like seasonal socks and holiday ties, are kept, not cut.
Checked against MyRealProfit. The numbers were cross-checked against MRP, the separate profit tool, on matching date ranges. They lined up within 3% color by color across the tassel line (6,183 vs 6,421 units, 96%). Both tools agree the dead colors are dead.

Two things to keep in mind.

Profit on the smallest listings runs a little high. Amazon fees are fully counted on 76% of sales. The other 24%, mostly old low-volume orders, is missing some fees, so those listings look slightly more profitable than they really are. If anything, that makes the case to cut them stronger.

Whether to liquidate or just delist depends on stock. A dead listing still holding FBA inventory is a liquidate-or-return call. One already at zero stock you just delist. This report ranks what to cut; it doesn't yet pull in on-hand inventory.