Every eComHD child listing that did under $5,000 in the last 12 months. Scored so you can tell what's actually dead from the small stuff that still makes money. Listings already marked Discontinue are left out, so everything here is new. Each row shows its Master SKU.
Last 12 months Sep 2025 to Aug 2026Seller ecomhd_usLevel child ASIN, with Master SKULeaves out 121 already marked DiscontinueData pulled 2026-09-02
Cutting by revenue alone doesn't work. Even after dropping the ones already marked Discontinue, 130 of 185 live listings did under $5k last year. That's 70% of the catalog, and most of them are just small, not dead.
This splits into two moves. Four whole lines you're exiting on purpose (below), and 27 more dead or money-losing colors to end under products you're keeping, where you drop the color and keep the parent page. Six others looked dead but are seasonal (Christmas, St. Patrick's), so they stay up for their season.
Lines to exit
Four whole product lines you've decided to walk away from, by parent SKU. This is a chosen exit, not an algorithm flag. Each takes down the whole family (all colors), so it's a liquidate-or-return decision on remaining stock, not just a delist.
Colors to end
Separate from the exited lines above, these are single dead or money-losing colors under products you're keeping. End the color and keep the parent page, so the product holds its reviews and ranking. A color counts if it hasn't sold in 90+ days, or it's still selling but losing money. The Parent column shows which product each sits under. The ⚑ means Amazon fees weren't fully counted, so that profit runs a little high. Use the buttons to see the seasonal ones kept, or everything live.
Kept because seasonal
These looked dead but they're seasonal, so they only sell around one holiday. It's September, so they're quiet right now. Leave them up for Q4 and Q1.
By brand
how much under-$5k sits in each brand
The tassel earrings, as an example
your hunch, checked against the numbers
You figured the tassel earrings were dead. Half of them were, and those colors were already marked Discontinue, so they aren't even in this list. What's left is a line that still makes money: 12 colors, $23.7k in sales last year, $5.1k profit, with Yellow and Pink still selling right up to now. Only 3 of the survivors are worth cutting. That's the whole reason you cut by color, not by product.
Keep the line
$23.7k
12 colors, $5.1k profit. Yellow and Pink alone did $9.1k and are still selling.
Cut 3 colors
3 / 12
Green (dead), Pink Ombre and Hot Pink (losing money). The rest were already Discontinue.
Bottom line: cut 3 colors, keep the line.
How this was put together
What counts as a listing. One child ASIN, meaning a single color or size. Sales and profit are added up per ASIN over the last 365 days, pulled live from the eComHD database. Anything with zero sales in that window is treated as already gone and left out.
Master SKU. Each ASIN is matched to the internal Master SKU your team uses. 150 of the 185 have one; newer listings that aren't mapped yet show a dash.
Already Discontinue, left out. 121 live listings are already marked Discontinue and are excluded, so this is a list of new things to look at, not a rerun of calls you've already made.
Revenue is what customers paid at order time (cancellations removed). Profit is revenue minus product cost, ad spend, Amazon fees, refunds, and promos.
Lines to exit. Four whole product lines are being exited by choice, grouped by parent SKU: MOM-BT-SOLID (Waffle bow ties), VINE-EAR-TSL (Vine tassel), RAVE-EAR-VDAY (Valentine's hearts), VINE-EAR-DISC (Vine round disc). These are a deliberate call, not a score, and their colors are pulled out of the color-level list below so nothing is counted twice.
What gets ended. Under the lines you're keeping, a color makes the cut list if it's dead (no sale in 90+ days), losing money (still selling but under $0), or barely moving (under 50 units and under $75 profit). That's 27 colors: 23 dead, 1 losing money, 3 barely moving. Anything small but still profitable is left alone.
The parent page always stays. You only ever end the dead color variation. The parent detail page keeps its reviews, ranking, and history, even when every color left on it is dead. Pulling a whole page is a separate call and almost never worth it, so nothing here does that.
Seasonal is not dead. Anything tagged Q1 or Q4 Seasonal is left off the cut list even when it's quiet right now. Christmas ties and St. Patrick's socks look dead in September but sell in their season, so they are set aside above. (The Valentine's hearts are the exception: they lose money even in Q1, so they're on the exit list.)
Checked against MyRealProfit. The numbers were cross-checked against MRP, the separate profit tool, on matching date ranges. They lined up within 3% color by color across the tassel line (6,183 vs 6,421 units, 96%). Both tools agree the dead colors are dead.
Two things to keep in mind.
Profit on the smallest listings runs a little high. Amazon fees are fully counted on 76% of sales. The other 24%, mostly old low-volume orders, is missing some fees, so those listings look slightly more profitable than they really are. If anything, that makes the case to cut them stronger.
Whether to liquidate or just delist depends on stock. A dead listing still holding FBA inventory is a liquidate-or-return call. One already at zero stock you just delist. This report ranks what to cut; it doesn't yet pull in on-hand inventory.