eComHD · Amazon listings

Listings worth cutting

What to cut across the eComHD catalog: three whole earring lines, the 14 single-unit Waffle bow tie SKUs, and every child listing under $5,000 that is dead, losing money, or not being reordered. Scored so you can tell what's actually dead from the small stuff that still makes money. Each row shows its Master SKU.

Last 12 months Sep 2025 to Aug 2026 Seller ecomhd_us Level child ASIN, with Master SKU Leaves out 121 already marked Discontinue Data pulled 2026-09-02, refreshed 2026-09-06

Cutting by revenue alone doesn't work. Even after dropping the ones already marked Discontinue, 130 of 185 live listings did under $5k last year. That's 70% of the catalog, and most of them are just small, not dead.

Three moves. First, three whole earring lines you're exiting on purpose. Second, the Waffle bow ties, where the call is a split: end the 14 single-unit SKUs, keep the 22 multipacks. Third, one table of everything else to cut or drop: dead colors, money-losers, and seasonal items you didn't reorder. Anything you reordered is a keeper and stays off the list. The parent page always stays too, since you only ever end the color variation.

Lines to exit

Three whole earring lines you've decided to walk away from, by parent SKU. This is a chosen exit, not an algorithm flag. Each takes down the whole family (all colors), so it's a liquidate-or-return decision on remaining stock, not just a delist. (The Waffle bow ties are a partial call, handled in the section below.)

The Waffle bow ties, up close

MOM-BT-SOLID · the single-vs-multipack split

Your biggest bow tie line and the one genuinely hard call in this review, so it gets its own section instead of a blanket exit. The decision is a split: end the single-unit SKUs, keep the 6-packs and 12-packs. Here is that split in numbers.

The Waffle line sold $168,498 over the last 12 months and kept almost none of it. Two things are true at once. The single-unit tie carries a fixed FBA fee of $2.76 against a $5.73 average selling price, and it absorbs $32,120 of ad spend a year, which is 98% of all Waffle ad spend. The multipacks spread one FBA fee across 6 or 12 ties and barely advertise at all.

Per unit sold · Sep 2025 to Mar 2026
Per unit sold	Single	6-pack	12-pack
Selling price	$5.73	$9.37	$12.76
FBA fee	$2.76	$3.86	$4.57
Referral fee	$0.30	$0.47	$0.63
Product cost	$0.50	$2.50	$5.00
Refunds and promos	$0.87	$0.98	$0.69
Profit before ads	$1.30	$1.56	$1.87
Ad spend	$1.14	$0.33	$0.25
Profit after ads	$0.16 (2.8%)	$1.23 (13.1%)	$1.63 (12.7%)

The same numbers per tie · Sep 2025 to Mar 2026
Per tie	Single	6-pack	12-pack
Price per tie	$5.73	$1.56	$1.06
FBA fee per tie	$2.76	$0.64	$0.38
Ad spend per tie	$1.14	$0.06	$0.02
Profit per tie	$0.16	$0.21	$0.14

Read those two tables together. The multipack fixes the margin, from 2.8% to 13.1% on the 6-pack and 12.7% on the 12-pack, because one FBA fee covers the whole pack. It does not fix the profit per tie, which stays near $0.20 in every format, because the pack discount hands most of the fee saving back to the buyer.

The line held its price and lost its volume. Single-unit ties averaged between $5.31 and $5.99 every month of the year, so eComHD never followed the market down to $3.99. Volume went instead: 8,747 single ties in October 2025 down to 400 in August 2026, a drop of 95%. Over the same year the 12-pack went from 7 units a month to 44, the only Waffle format that grew.

The split, in hard numbers

last 12 months, Sep 2025 to Aug 2026

Format	Call	SKUs	Units	Ties	Revenue	Ad spend	Ads as % of sales
Single unit	Cut	14	26,418	26,418	$151,459	$32,120	21.2%
6-pack	Keep	12	1,089	6,534	$10,215	$585	5.7%
12-pack	Keep	10	534	6,408	$6,824	$210	3.1%
Whole line		36	28,041	39,360	$168,498	$32,915	19.5%

The 14 single-unit SKUs to cut

last 12 months

Color	SKU	ASIN	Units	Revenue	Ad spend	Ads as % of sales
Black	MOM-10721-100	B0756T5VV1	14,658	$82,300	$22,566	27.4%
Red	MOM-10719-100	B0756V9SCL	5,713	$33,781	$6,546	19.4%
White	MOM-10711-100	B0756S6844	1,953	$11,213	$1,595	14.2%
Royal Blue	MOM-10716-100	B0756TLDZ4	792	$4,601	$703	15.3%
Maroon	MOM-10512-100	B0BGJ7GH3C	665	$3,870	$44	1.1%
Navy Blue	MOM-10717-100	B0756R9LQV	393	$2,327	$78	3.4%
Orange	MOM-10720-100	B0756SPNMR	388	$2,188	$53	2.4%
Gray	MOM-10722-100	B0756RJSBC	345	$2,026	$87	4.3%
Baby Blue	MOM-10718-100	B0756SVJNJ	338	$1,989	$125	6.3%
Turquoise	MOM-10714-100	B0756TP1JK	279	$1,739	$83	4.8%
Mint Green	MOM-10713-100	B0756SWLX7	267	$1,675	$98	5.9%
Pink	MOM-10715-100	B0756TKJ1C	235	$1,349	$70	5.2%
Yellow	MOM-10511-100	B0BD94T4M8	199	$1,217	$46	3.8%
Purple	MOM-10712-100	B0756SK7H6	193	$1,185	$27	2.3%
14 SKUs			26,418	$151,459	$32,120	21.2%

Black and Red are the whole problem. Between them they are 77% of single-unit revenue and 91% of single-unit ad spend. The other 12 colors run on almost no ad money and are simply small.

The call: this is not a whole-line exit. End the 14 single-unit SKUs and keep the 22 multipack SKUs, which do $17,039 a year on $795 of ad spend and held a 13% margin over Sep 2025 to Mar 2026.

Your bow tie profit lives in the differentiated formats: Sequin, Jewels, bowtie and suspender sets, and these multipacks. The plain solid single is the only bow tie product getting whacked, and it is the one soaking up the ad budget. The lesson generalizes: do not play the commodity game, play where you are differentiated.

One thing to fix in the source system. All 36 Waffle ASINs, multipacks included, are currently marked lifecycle_phase = discontinued in the warehouse. That is why no Waffle SKU appears in the main table below: they were already excluded as discontinued. The 22 multipack SKUs you are keeping need that flag cleared, and the class change has to be made in Sellerboard, not in the database.

Moving the ad money

Black single vs Black 6-pack and 12-pack

The question was whether to shift the Black single bow tie's ad budget onto the Black 6-pack and 12-pack. The efficiency half of the idea checks out. The capacity half does not, and on a like-for-like window the multipack ads are underwater too. Do not move the budget across. Cut it.

Every number below runs from Sep 1 2025 to Mar 31 2026. That is the last stretch where Amazon fee data is complete for these listings, so break-even is calculated on real fees rather than a gap. Break-even ACoS is the profit each format keeps before ads, as a share of its own revenue: spend above that line and the advertised sale loses money.

Ad efficiency by format, all colors
Format	Ad spend	Ad sales	ACoS	Break-even ACoS	Gap
Single unit	$25,969	$57,892	44.9%	22.7%	22.2 pts over
6-pack	$573	$1,783	32.2%	16.6%	15.6 pts over
12-pack	$229	$802	28.6%	14.7%	13.9 pts over

This is the finding that changes the recommendation. The multipacks are profitable because they barely advertise, not because their ads work. The 12-pack spends 3.1% of its sales on ads and keeps 12.7%. Its ads still lose money at the margin; there is just so little of that spend that the listing stays healthy. Pouring the single's budget into it converts a healthy listing into the same problem at a smaller scale.

Black only, same window
Black	Single	6-pack	12-pack
Ad spend	$17,821	$187	$27
Ad sales	$35,913	$406	$105
ACoS	49.6%	46.0%	26.1%
Break-even ACoS	21.2%	10.0%	25.2%
Ads as % of sales	25.3%	4.6%	0.6%
Profit after ads	-$2,830	$148	$180

Ad funnel, Sponsored Products, Jan 26 to Mar 31 2026
Black	Single	6-pack	12-pack
Impressions	212,199	11,569	1,198
Clicks	2,429	133	22
Click-through rate	1.14%	1.15%	1.84%
Conversion rate	33.8%	14.3%	13.6%
Cost per click	$1.42	$0.56	$0.56
Ad cost per unit sold	$4.21	$3.94	$4.12

The funnel says the multipacks convert, just less than half as well as the single: 14.3% and 13.6% against 33.8%. Their cheap clicks and their weak conversion cancel out almost exactly, so all three formats land within 30 cents of each other on ad cost per unit sold, at $4.21, $3.94 and $4.12. Cheap traffic is not the same as profitable traffic.

On demand there is no room at all. Across the whole eComHD catalog, every multipack-style bow tie search Amazon reported in the last 12 months adds up to about 150 searches: "pack of red bowties" at 19, "black and white bow ties bulk" at 14, "blue bow ties 5 pack" at 6. The single-tie terms in the same report run to 342,485 searches for "bow ties for men" and 144,657 for "black bow tie". Nobody is searching for a bulk bow tie. The Black single spent $22,566 on ads over the last 12 months. At the multipacks' own ad cost per unit sold of $3.94 and $4.12, spending that same money through them would need between 5,477 and 5,727 pack sales. The Black 6-pack and 12-pack together sold 503 units in the whole year.

There is also nothing to move the money into. The single-unit Waffle ties run across 91 ad campaigns. The 6-packs and 12-packs share 3 campaigns between them, and those campaigns are mixed bags that also advertise earrings, so their top search terms are "hot pink earrings" and "disco ball earrings". There is no multipack campaign structure to receive a budget.

What to do instead. Turn the Black and Red single-unit ad spend off rather than redirecting it. That is $29,112 a year across the two colors. At the single-unit format's 44.9% ACoS against a 22.7% break-even, it is buying sales that lose money on arrival.

Give the multipacks a small, dedicated budget instead of a transfer: split the 6-packs and 12-packs out of the three shared campaigns into their own, and cap spend at the level where ACoS stays under the break-even line, near 15%. On current volume that is a few hundred dollars a month, not thirty thousand a year.

The rest of the money belongs in the differentiated bow tie formats, Sequin, Jewels, and the bowtie and suspender sets, which are the products that hold margin. That reallocation is an ads-execution call for the PPC lane, and the numbers above are the brief.

The full list

Everything to cut or drop, in one table. Anything you reordered is kept and not listed here. The Status column says why each one is flagged: Dead (no sale in 90+ days), Loss (selling but losing money), Slow (barely moving), or No reorder (a seasonal item with no 2026 purchase order that you've decided to drop). Toggle a status, filter by brand, or search. The ⚑ means Amazon fees weren't fully counted, so that profit runs a little high. Whole product lines being exited are in the section above.

If you cut all of it

80 listings · what leaves and what stays

Everything flagged on this page, added up against the business. Revenue, units and ad spend are the last 12 months. Profit is measured over Sep 2025 to Mar 2026 for both the cut list and the business, because Amazon fee data stops being complete after March and a profit figure built on missing fees would flatter exactly the listings you are trying to judge.

Bucket	Listings	Revenue	% of sales	Units	% of units	Ad spend
Waffle single-unit SKUs	14	$151,459	10.2%	26,418	13.4%	$32,120
The full list, cut and drop	34	$23,760	1.6%	2,826	1.4%	$3,837
Three earring lines to exit	32	$15,638	1.1%	2,691	1.4%	$4,101
Everything on this page	80	$190,857	12.9%	31,935	16.2%	$40,059
The business, last 12 months	338	$1,481,864	100%	197,122	100%	$220,733

What leaves

12.9%

of revenue and 16.2% of units, across 80 listings.

What it costs you

0.6%

of profit. Those 80 listings made $843 over Sep 2025 to Mar 2026 against $148,810 for the business.

The trade is one eighth of your sales for one two-hundredth of your profit, and it hands back $40,059 of ad spend, 18.1% of the whole ad budget. The three earring lines actually lost $2,827 over the clean-fee window, so exiting them improves profit rather than costing it.

Two of the three buckets are rounding errors on the top line. The Waffle single is the whole story: on its own it is 10.2% of revenue, 13.4% of units, and 14.6% of every ad dollar eComHD spends.

By brand

sales, profit and cut-list count by brand

The tassel earrings, as an example

your hunch, checked against the numbers

You figured the tassel earrings were dead. Half of them were, and those colors were already marked Discontinue, so they aren't even in this list. What's left is a line that still makes money: 12 colors, $23.7k in sales last year, $5.1k profit, with Yellow and Pink still selling right up to now. Only 3 of the survivors are worth cutting. That's the whole reason you cut by color, not by product.

Keep the line

$23.7k

12 colors, $5.1k profit. Yellow and Pink alone did $9.1k and are still selling.

Cut 3 colors

3 / 12

Green (dead), Pink Ombre and Hot Pink (losing money). The rest were already Discontinue.

Bottom line: cut 3 colors, keep the line.

How this was put together

What counts as a listing. One child ASIN, meaning a single color or size. Sales and profit are added up per ASIN over the last 365 days, pulled live from the eComHD database. Anything with zero sales in that window is treated as already gone and left out.
Master SKU. Each ASIN is matched to the internal Master SKU your team uses. 150 of the 185 have one; newer listings that aren't mapped yet show a dash.
Already Discontinue, left out. 121 live listings are already marked Discontinue and are excluded, so this is a list of new things to look at, not a rerun of calls you've already made.
Revenue is what customers paid at order time (cancellations removed). Profit is revenue minus product cost, ad spend, Amazon fees, refunds, and promos.
Lines to exit. Three whole earring lines are being exited by choice, grouped by parent SKU: VINE-EAR-TSL (Vine tassel), RAVE-EAR-VDAY (Valentine's hearts), VINE-EAR-DISC (Vine round disc). MOM-BT-SOLID (Waffle bow ties) is handled separately in its own section, because the call there is to cut the 14 single-unit SKUs and keep the 22 multipack SKUs, not exit the whole line. All of these are pulled out of the color-level table below so nothing is counted twice.
Status in the table. Each listing is tagged Dead (no sale in 90+ days), Loss (selling but under $0), Slow (under 50 units and under $75 profit), or No reorder (a seasonal item with no actual 2026 purchase order). All four are cut or discontinue candidates. Anything you reordered is a keeper and is left off the list entirely.
Seasonal "No reorder" is your call, not a formula. A seasonal item is flagged only when it has no 2026 purchase order and you've confirmed it's being dropped, since reorder timing is noisy and the decision is yours. The seven flagged: Jolly the Snowman, Ho Ho Ho!, Berry Blue, Santa is Coming, Mean Green, Preppy Reindeer, and the St. Patrick's Green sock. Seasonal styles you are reordering stay off the list.
The parent page always stays. You only ever end the color variation. The parent detail page keeps its reviews, ranking, and history. Pulling a whole page is a separate call and almost never worth it, so nothing here does that.
Where the fee data stops. Amazon fee data is complete for these listings through 2026-03-31. From April 2026 onward FBA and referral fees stop being recorded on a growing share of orders, and by May they are absent entirely, which makes any listing weighted toward those months look more profitable than it is. Every profit comparison between formats and every break-even calculation on this page therefore runs on Sep 2025 to Mar 2026. Revenue, units and ad spend are unaffected and use the full 12 months.
How the ad math works. Break-even ACoS is the profit a listing keeps before ads, as a share of its own revenue. Ad spend above that share buys sales that lose money. Ad spend, attributed sales, impressions, clicks and conversion come from the Amazon Advertising data in the warehouse; search volumes come from Amazon's Search Query Performance report.
Checked against MyRealProfit. The numbers were cross-checked against MRP, the separate profit tool, on matching date ranges. They lined up within 3% color by color across the tassel line (6,183 vs 6,421 units, 96%). Both tools agree the dead colors are dead.

Two things to keep in mind.

Reported profit runs high after March 2026. Amazon fees are fully counted on 76% of last year's sales. The missing 24% is concentrated in April to August 2026, where FBA and referral fees are absent, so any trailing-12-month profit figure flatters listings that sold most in those months. The Waffle 12-pack is the clearest case: 39.8% of its year's revenue sits in months with no fee data, against 10.8% for the single, which is why a naive 12-month comparison makes the 12-pack look twice as profitable as it is. Every profit and margin comparison on this page runs on Sep 2025 to Mar 2026 instead.

Whether to liquidate or just delist depends on stock. A dead listing still holding FBA inventory is a liquidate-or-return call. One already at zero stock you just delist. This report ranks what to cut; it doesn't yet pull in on-hand inventory.