eComHD · Amazon listings
Every eComHD child listing that did under $5,000 in the last 12 months. Scored so you can tell what's actually dead from the small stuff that still makes money. Listings already marked Discontinue are left out, so everything here is new. Each row shows its Master SKU.
Cutting by revenue alone doesn't work. Even after dropping the ones already marked Discontinue, 130 of 185 live listings did under $5k last year. That's 70% of the catalog, and most of them are just small, not dead.
Two moves. First, three whole earring lines you're exiting on purpose (below), plus the Waffle bow ties, which get their own section because the call there is subtler. Then one table of everything to cut or drop: dead colors, money-losers, and seasonal items you didn't reorder. Anything you reordered is a keeper and stays off the list. The parent page always stays too, since you only ever end the color variation.
Three whole earring lines you've decided to walk away from, by parent SKU. This is a chosen exit, not an algorithm flag. Each takes down the whole family (all colors), so it's a liquidate-or-return decision on remaining stock, not just a delist. (The Waffle bow ties are a partial call, handled in the section below.)
Your biggest bow tie line and the one genuinely hard call in this review, so it gets its own section instead of a blanket exit. Short version: it is not a bad product. It is a good product buried by a price war it cannot win.
The solid bow tie made money at its old $5.99 market price. The market then dropped to $3.99, and that single change breaks the math, because the Amazon FBA fee is a fixed $2.75 per unit no matter the price.
| Per tie | at $5.99 | at $3.99 |
|---|---|---|
| Sale price | $5.99 | $3.99 |
| FBA fee (fixed) | $2.75 | $2.75 |
| Referral, 15% | $0.90 | $0.60 |
| Product cost | $0.70 | $0.70 |
| Margin before ads | +$1.64 (27%) | -$0.06 (loss) |
| Format | Units | $/tie | Margin |
|---|---|---|---|
| Single | 26,418 | $0.50 | 9% |
| 6-pack | 1,077 | $2.20 | 23% |
| 12-pack | 534 | $3.81 | 30% |
At $3.99 every seller is underwater before spending a dollar on ads, so no one holds that price for long. But it is whack-a-mole: as one low-price seller fades, from 5,000 to 10,000 units a month down to 100+ per its own listing, new sellers keep appearing. With no barrier to entry, waiting it out does not work.
The escape is format, not price. A 12-pack ships as one unit, so it carries one FBA fee across 12 ties instead of $2.75 each. It earns $3.81 per tie at a 30% margin versus the single at $0.50 and 9%, and a buyer cannot line it up against a lone $3.99 tie. The catch: 96% of the volume sits in the single format, the one that cannot win.
The call: this is not a whole-line exit. End the single-unit commodity SKUs (the whack-a-mole losers) and keep the multipacks, which are differentiated and hold a real 30% margin.
Your bow tie profit lives in the differentiated formats: Sequin (37% margin), Jewels (32%), bowtie and suspender sets (28%), and these multipacks (30%). The plain solid single is the only bow tie product getting whacked. The lesson generalizes: do not play the commodity game, play where you are differentiated.
Everything to cut or drop, in one table. Anything you reordered is kept and not listed here. The Status column says why each one is flagged: Dead (no sale in 90+ days), Loss (selling but losing money), Slow (barely moving), or No reorder (a seasonal item with no 2026 purchase order that you've decided to drop). Toggle a status, filter by brand, or search. The ⚑ means Amazon fees weren't fully counted, so that profit runs a little high. Whole product lines being exited are in the section above.
how much under-$5k sits in each brand
your hunch, checked against the numbers
You figured the tassel earrings were dead. Half of them were, and those colors were already marked Discontinue, so they aren't even in this list. What's left is a line that still makes money: 12 colors, $23.7k in sales last year, $5.1k profit, with Yellow and Pink still selling right up to now. Only 3 of the survivors are worth cutting. That's the whole reason you cut by color, not by product.
Bottom line: cut 3 colors, keep the line.
Two things to keep in mind.
Profit on the smallest listings runs a little high. Amazon fees are fully counted on 76% of sales. The other 24%, mostly old low-volume orders, is missing some fees, so those listings look slightly more profitable than they really are. If anything, that makes the case to cut them stronger.
Whether to liquidate or just delist depends on stock. A dead listing still holding FBA inventory is a liquidate-or-return call. One already at zero stock you just delist. This report ranks what to cut; it doesn't yet pull in on-hand inventory.