eComHD · Amazon listings

Listings worth cutting

Every eComHD child listing that did under $5,000 in the last 12 months. Scored so you can tell what's actually dead from the small stuff that still makes money. Listings already marked Discontinue are left out, so everything here is new. Each row shows its Master SKU.

Last 12 months Sep 2025 to Aug 2026 Seller ecomhd_us Level child ASIN, with Master SKU Leaves out 121 already marked Discontinue Data pulled 2026-09-02

Cutting by revenue alone doesn't work. Even after dropping the ones already marked Discontinue, 130 of 185 live listings did under $5k last year. That's 70% of the catalog, and most of them are just small, not dead.

Once you check whether a listing still sells, whether it makes money, and whether it's just off-season, only 30 colors are worth ending. You end the dead color and keep the parent page, so you never lose a product's reviews or ranking. Eight more looked dead but are seasonal (Christmas, Valentine's, St. Patrick's), so they stay up for their season.

Colors to end

Each of these is one dead or money-losing color. End the color and keep the parent page, so the product keeps its reviews and ranking. Nothing here means taking down a whole listing. A color counts if it hasn't sold in 90+ days, or it's still selling but losing money. The Parent column shows which product each color sits under. The ⚑ means Amazon fees weren't fully counted, so that profit runs a little high. Use the buttons to see the seasonal ones being kept, or everything live.

Kept because seasonal

These looked dead but they're seasonal, so they only sell around one holiday. It's September, so they're quiet right now. Leave them up for Q4 and Q1.

By brand

how much under-$5k sits in each brand

The tassel earrings, as an example

your hunch, checked against the numbers

You figured the tassel earrings were dead. Half of them were, and those colors were already marked Discontinue, so they aren't even in this list. What's left is a line that still makes money: 12 colors, $23.7k in sales last year, $5.1k profit, with Yellow and Pink still selling right up to now. Only 3 of the survivors are worth cutting. That's the whole reason you cut by color, not by product.

Keep the line

$23.7k

12 colors, $5.1k profit. Yellow and Pink alone did $9.1k and are still selling.

Cut 3 colors

3 / 12

Green (dead), Pink Ombre and Hot Pink (losing money). The rest were already Discontinue.

Bottom line: cut 3 colors, keep the line.

How this was put together

What counts as a listing. One child ASIN, meaning a single color or size. Sales and profit are added up per ASIN over the last 365 days, pulled live from the eComHD database. Anything with zero sales in that window is treated as already gone and left out.
Master SKU. Each ASIN is matched to the internal Master SKU your team uses. 150 of the 185 have one; newer listings that aren't mapped yet show a dash.
Already Discontinue, left out. 121 live listings are already marked Discontinue and are excluded, so this is a list of new things to look at, not a rerun of calls you've already made.
Revenue is what customers paid at order time (cancellations removed). Profit is revenue minus product cost, ad spend, Amazon fees, refunds, and promos.
What gets cut. A color makes the list if it's dead (no sale in 90+ days), losing money (still selling but under $0), or barely moving (under 50 units and under $75 profit). That's 30 colors: 23 dead, 4 losing money, 3 barely moving. Anything small but still profitable is left alone.
The parent page always stays. You only ever end the dead color variation. The parent detail page keeps its reviews, ranking, and history, even when every color left on it is dead. Pulling a whole page is a separate call and almost never worth it, so nothing here does that.
Seasonal is not dead. Anything tagged Q1 or Q4 Seasonal is left off the cut list even when it's quiet right now. Christmas ties, Valentine's hearts, and St. Patrick's socks look dead in September but sell in their season. The 8 of those are set aside above.
Checked against MyRealProfit. The numbers were cross-checked against MRP, the separate profit tool, on matching date ranges. They lined up within 3% color by color across the tassel line (6,183 vs 6,421 units, 96%). Both tools agree the dead colors are dead.

Two things to keep in mind.

Profit on the smallest listings runs a little high. Amazon fees are fully counted on 76% of sales. The other 24%, mostly old low-volume orders, is missing some fees, so those listings look slightly more profitable than they really are. If anything, that makes the case to cut them stronger.

Whether to liquidate or just delist depends on stock. A dead listing still holding FBA inventory is a liquidate-or-return call. One already at zero stock you just delist. This report ranks what to cut; it doesn't yet pull in on-hand inventory.